Bloomberg says "Yelp!" , The Deli Summit

 Pastrami Burger from Miller's East Coast Deli

The first days of Summer are here! The sun is shining and you should have had at least one pastrami sandwich in the past few weeks...and if you haven't - c'mon now!!! Get your lunch crew ready and hit up your deli for your favorite pastrami any way you like it. I won't hate on you if you like Boar's head with jalapenos on a soft-roll - just enjoy the sunshine with a sandwich as a favor to me and to yourself.

Since my last post I have been quoted in two major online publications - we're going to cover the news article I was quoted in entitled "Yelp's Online Reviewing Mafia" as well as the editorial done by SF Gate. My quotes were both in Bloomberg News and SF Gate (San Francisco Chronicle) and the yelp drama that comes with any story involving yelp was soon to follow. First I'd like to give a shout out to my boys as Wise Son's Deli. They got a big break and they were featured in a NY Times article - here. Also check out Wise Son's web page for breakfast, lunch specials here.

 Deli Summit icon - Awesome!

The owners of Wise Sons, Leo and Evan, are already so well respected in the deli community that Evan was asked to speak on the panel at the Deli Summit - which happened on last month, mid-May at the JCC in Berkeley and also featured some of the owners from Mile End Deli in Brooklyn, Kenny and Zukes in Portland, Oregon and our very own East Bay delight - Saul's Deli in Berkeley (I think they organized the event). That is a pretty heavy panel of deli experts! Check out the video of the first ten minuted of the discussion on Saul's deli web blog which I already linked above. I really enjoyed reading this particular article written about the Deli Summit from the Zester Daily. The writer has some pretty choice quotes from from Evan that I enjoyed reading his anecdotes about "Salvador Deli".


I have to really hand it to Leo and Evan for creating a buzz for their deli. It's only open one day a week - but they seem to have taken the SF pastrami scene by storm and I have to say they have the best rye bread in San Francisco. The big news coming from Wise Sons this week is they have changed their location - they will no longer be at Valencia street and Duboce - but rather 10 blocks down the Street on Valenica at 24th Street at 1270 Valenica street (inside of Heart Wine Bar). Same time, new place.Have you tried it yet? If not - make it a summer mission to get down there on a sunny Saturday.

David Sax - Sandwich Physician

I would like to thank my buddy David Sax from Save the Deli one more time for coming to the Bay Area, writing this article on Yelp, and quoting me in the article. You're the man, David

David was contracted to write an article for Bloomberg Businessweek on yelp - which he entitled "Yelp's Online Reviewing Mafia". Take a look at the link - but the part you really want to read is on the second page -

For others, the rewards are personal. San Francisco architect and amateur pickled meats expert Theodore Ordon-Yaussi, 26, was tapped in 2010 after attending the "Elite Prom" as a plus-one. "My reviews are definitely read more now," says Ordon-Yaussi, who writes under the nom de plume The King of Pastrami. "I get more random messages from people I don't know. I have 20 new fans who follow my reviews." That can be invigorating.

Amateur pickled meat expert - that's Hot! SF Chronicle went on to publish a similar article in the newspaper as well as online at SFgate.com - read it here.

Reaction to the Article

I received mostly positive attention from people congratulating me on the quote. However, the two articles have garnered some criticism from the Yelp community. If you check the web boards, comments below each article - it's absolute anarchy - with people getting into verbal fisticuffs. LA, SF, and NYC all had separate threads discussing the validity and value of the article. Some think the article was spot on and there seems to be a backlash against the Yelp Elites on the web boards as a few people see them as people who would sell their souls for some free wine and food. Other voiced that non-elites are really the best writers on the website and contribute better written reviews. I've met some really cool people on Yelp and for the most part, I think people are generally cool, fun people when you meet them in real life. There are many faceless trolls which won't show up to events (I could be better about attending events to be honest) and there are even more accounts that have no value what-so-ever with 3 reviews complaining about waiter service. This is getting people to start to worry about Yelp combined with the fact they've been repeatedly accused of offering to take down bad reviews of businesses for money. I'm going to keep on doing my thing on there and I think I'll be happier for it. I like reading the reviews, I love going to the Yelp softball games, and I enjoy the talk threads too much. Damn the haters - because I was quoted in two major online publications because of my Yelp status and that sits very well with me.

Please check out my yelp page at Pastramiking.yelp.com. E-mail is Pastramiking@gmail.com and you can leave me a message - I love hearing from people all over the country. @Pastramiking on twitter and I have a Facebook fan page that you can "like" as well. Thanks for reading!

New York - Veni, Vite, Vici.

Nick and Pastrami King at Katz's Deli

New York - I came, I saw, I conquered. Within a small window of time, I managed to visit Carnegie Deli, Katz's Deli, Mile End, and a RUB (Real Urban BBQ). Other highlights of my trip included the Empire State building, the Natural History Museum, and the Guggenheim - all very cool things I recommend doing in NYC. It was a crazy whirlwind trip - I didn't have one boring moment while I was in the city that never sleeps. Surprisingly, the first and last parts of this blog post being in America's second city - Chicago.

Manny's Midway

Manny's Midway extension - the shining beacon of Concourse A in Midway airport. The first time I saw it was about 2 years ago with my friend Peter on the way to a wedding in Florida. I knew nothing of Manny's before seeing it, but somehow the sign - the whole feel of the place - made me feel like it was the right choice for our lunch. It was a memorable corned beef sandwich and potato pancake - so much so that I insisted that we get it on our way back to the West Coast. I was excited to have a layover at Midway, how many people say that?!? This time I thought I wouldn't have enough time to visit this satellite extension of a Chicago classic - but wouldn't you know it? My flight was delayed an hour and a half - straight Midway style!

Corned Beef on Rye

Potato Pancake

While I was sitting in the dining room, I struck up a nice conversation with a man named Edward enjoying his pastrami sandwich. I went with the corned beef this time, which was excellent, because I know Manny's is famous for their corned beef, but I was looking at Edward's pastrami sandwich excited to try their pastrami the next time around. Edward was originally from New York and told me he liked Katz's over everything and he enjoyed pastrami as often as he could. Turns out he works in LA nowadays and knows the sandwich scene pretty well. "Oh yeah Langer's I been there. Yeah, man I just love places like Manny's and Langer's" Edward confessed to me. I know the feeling.

The plane ride from Midway to LaGuardia seemed longer than the first leg of the journey - I was giddy to get to New York City. For the first night, I had planned to meet up with my buddies Nick and Chris, then we were going to the world famous Carnegie Deli. My friend, Peter, has called the Carnegie the "epitome of all that is deli" and from what I'd seen on the food channel, I knew I was in for a special pastrami sandwich.

Carnegie - Mid-Manhattan January 2010

Nick and I met up with our other friend Chris and my new friend Janinne. Nick was just as excited about the pastrami as I was. "I went here a couple weeks ago for the first time - THE BOMB!" he told me at the same time he proclaimed he didn't even need to look at the menu. Nick, Chris, and I ordered pastrami sandwiches, while Janinne got a monstrous BLT (foolish not to get the pastrami...). When it came time to choose a drink to go with our sandwiches I had everyone surprised/intrigued. "I'll have a cel-ray soda." I said. My buddy Chris asked "What's a cel-ray?" I told him about the celery flavored Dr. Brown's soda and told the waiter that we were all getting cel-rays, four of them please.


As our food was coming out I was busy talking to our neighbors about what part of the beef pastrami is. They were from Russia and when they asked why I knew so much I told them I was the Pastrami King. His response "I bow to you king" Thanks man, who knows I might have a reader or two in Moscow! Our sandwiches came after a short wait, but the soda was the first thing my friends wanted to try. "It tastes like celery" my friend Chris said making a disgusted face "I hate it."

Carnegie Pickles

Carnegie Slaw

They stack BLTs like Pastrami

Carnegie Pastrami Sandwich - The King of New York

That pastrami sandwich above is just as tasty as it is large. The Carnegie pastrami is fatty, spicy and smoky - all the flavors that make pastrami the most sensual of all meats. The bread is a bit lackluster - which I found to be a recurring theme in NYC. Truth be told, I didn't have a decent piece of rye bread the entire time I was in New York. As I was eating my sandwich, pastrami falling out the sides, Chris was reevaluating the cel-ray. "You know with the pastrami....I just don't know...it's kinda refreshing. I think I love it." Haha! He went from hating it to loving it, but I have to agree with him - I don't drink cel-ray all the time, but with pastrami or hot dogs they're complimentary in a strange celery seed extract way. The pastrami was beyond excellent. I have to rate it up there with Langer's and the Refuge for the greatest pastrami in the USA. I left into the Manhattan night a fully satisfied man, although I did think to myself "Langer's has better bread."

Tommy LaSorda knows what's up - Carnegie Deli!

The very next night I reunited with Chris and Nick and joined another friend to the oldest deli in the United States. From my research, the first pastrami on rye was served in NYC sometime around 1885 and Katz's opened in 1888. Throughout the years Katz's has instilled itself not only as a New York institution, but also as a National Monument. From their efforts in WWII (Send a salami to your boy in the army), to the movie When Harry met Sally (I'll have what she's having), and recent Food channel specials (Man Vs Food), just about everyone has heard of Katz's deli.

Katz's Deli on a frigid January Night

1888 - Old School

Where the pastrami lives...

They still send salami to the troops at war today

I walked in and some guy handed us each a weird orange ticket, as I was approaching the bus boy whistled out part of the theme from the Good the Bad and the Ugly. A tumble weed ran through the place....high noon... I'm coming from out west - I'm talking a big game and I have the wood carving from the Mr. Pickle in SF backing me up...but this is the original - a milestone in pastrami blog history. The showdown at Houston and 2nd.

I dare to finish

Matzo ball soup

Split pea soup

Katz's Pastami sandwich

Katz's Mustard is excellent!
Lean and mean pastrami

My pastrami sandwich at Katz's was great, but not the best I've ever had. The pastrami from Katz's comes from empire national and I did a small taste test at Saul's in the East bay for the Save the Deli book signing. I thought the same of it when I tried it there - it's a flavorful cured meat but pretty lean for pastrami, I could see it being very palatable by deli non-regulars. The brine was right on and the mustard was sharp and spicy as well, I just preferred the larger, fattier Carnegie sandwich. We got waiter service, but the next time I think I want to go to the cutter themselves and ask for it juicy like Lucy and tip him well so I get a big fat Katz's pastrami sandwich. The best thing I had there was the pickle, by far the best pickle I ever had was at Katz's deli!

Showdown complete

Stay Puft Marshmallow man

The next excursion was to the Boreum hill neighborhood, Brooklyn, to try the Mile end deli. The Mile End has been hyped up for the simple fact they are the first deli to serve Canadian smoked meat in the United States. Smoked meat isn't pastrami, it isn't corned beef, it's something different that I've never tried so the excitement was high. I tried calling them around noon on Saturday and the phone just rang to voice mail. I was weary because of what happened in Seattle, but I went on their twitter page and saw the post "Meat will be ready in 10 minutes" at about 11:50 AM. Nick and I jumped on the subway, as we were going there in became increasingly clear that it's impossible to go North/South direction in Brooklyn on the subway - at least it's tough. It took us about 45 minutes to get there and when we showed up the place was packed, it was obvious why they didn't answer the phone - they were swamped!

The Mile End

Packed to the Glass!

Busy Owner

It was about 45 minutes wait for a table so I ordered 3 smoked meat sandwiches and an order of poutine to go.

Smoked Meat Sandwich

Avec poutine

My thoughts on the smoked meat - it was very spicy, almost too spicy - not for the faint of heart. I'm a much bigger pastrami fan as this was a far more spiced and smoked flavor. If you like brisket and corned beef more than pastrami than this one is probably not for you. If you like a deep hearty spicy flavor (almost jerky spicy) then it would be a good one to try out. The poutine was superb, I think I should have ordered two orders of the poutine - so don't skip out. We got our sandwiches around 1:30 and when we checked their status at 3 PM it read "sold out of meat today", so the best way to figure out if they're serving sandwiches is to check their twitter. Considering there was only a three hour window on the Saturday I was there, this is one hot ticket - much hotter than Nets tickets for sure!

RUB BBQ - Chelsea District

My last stop in the Empire State was a small BBQ joint that made their own pastrami. This place was picked out by a big pastrami blog fan - Ellen. We were set to "meat" up there Sunday afternoon around 1 PM to put the pastrami to the test.

Pastrami King meets Pastrami Queen

Ellen is from the Atlantic City area and writes her own reviews for roadfood.com and Chowhound. Many people know her as the pastrami queen. It was truly a pleasure to have lunch with another true pastrami aficionado!

I have to disagree - Pastrami is the true king - Brisket is the baron.

For lunch we ordered two reuben crushers, 1 order of coleslaw, 1 order of burnt ends, and some drinks (Ellen got home made lemonade). I had been trying to adhere to the Jewish style delis rule in New York, avoiding Russian dressing on my pastrami - opting for mustard instead. This time Ellen requested extra Russian dressing on the side and I was happy she did, as this is the true way I like my pastrami!

Coleslaw

Small side of Burnt Ends - 4$, great deal!

Reuben Crusher

Small brine, but tasty smoky flavor

The reuben crusher was actually my 2nd favorite sandwich I had in NYC this trip. The flavor of the pastrami was a bit different, but was distinctly different from the BBQ burnt ends which had a traditional BBQ flavor. The Russian dressing and the toasted bread were both very good - I liked the rye bread OK, but nothing was like the double baked rye bread I get in LA. This is a great place for lunch, sorta reminded me of Memphis Minnie's in the Haight of SF, but I liked the reuben at RUB better and they have pastrami everyday, not just Wednesdays (it's OK, Memphis, I still love your BBQ brisket). After the lunch Ellen and I saw the Guggenheim, which I highly recommend, it's short and pleasant (unlike the Met, which is fortress size). Once again thanks for "meating" up with me and keep on commenting on the blog, Ellen!

I left New York on Monday, the 1st of February, after a fun night out till about 3 in the morning. I had a great time while I was in NYC and I would like to return, when it's warmer, so I can check out Central Park. It was just too cold to walk around there this time around! Of course, there is still 2nd Ave Deli, Sarge's Deli, David's brisket house, Ben's Best and a whole bunch of place to try in NYC with legit, quality pastrami. I could only get to a handful this time and I think I did a pretty good job on the East Coast, I wasn't finished yet either. I had a 3 and a half layover in Chicago and I figured to try to swing by the original Manny's by taking the Orange Line from Midway.

Sears Tower from Roosevelt Street bridge

Roosevelt & Michigan

The 2nd coolest thing about midway airport (1st being the Manny's extension) is the train comes straight to the airport. You don't have to take a shuttle bus, like AirBART, you just walk straight to the platform and get on. The Roosevelt stop is about 7 or 8 stops in and it took me just about 30 minutes to get there from Midway, very easy on the public transportation.

Manny's Deli - Chicago

Like I said, it didn't take me very long to get there. From the Roosevelt station I took a bus straight to Jefferson Ave - just down the block from the 1942 Chicago Deli. When I walked in I greeted the old man with the 2 pronged fork who was standing in the register. "Yeah I've seen you in a video before, I write a blog in California. I'm just happy to be here" I told him. He said yeah as he piled on my pastrami on rye bread extra high coupled with their famous potato pancake.

Pile of Pastrami - Manny's

I sat down in the empty, large dining area. There was only one other table full, 2 couples with piled high corned beef sandwiches. I looked at the clock, there was still plenty of time to enjoy my visit to Manny's.

Thinner pastrami, large fatty brine.

Manny's pastrami on rye - Chicago

Finished

I liked the pastrami at Manny's a whole lot - more thank I liked the lean Katz's pastrami. You can see from the picture it was thinner, but the edges were laced with a fatty brine. The Chicago classic Manny's up there with all the heavy hitters, even President Barack Obama has visited the corned beef palace just off Roosevelt! As I walked off into the chilly Chicago day I waved at the man behind the counter at Manny's, he was a true deli man.

Barack eats corned beef

I got back to Midway with plenty of time to spare. My flight was delayed 45 minutes - Midway style - but I was happy to read and watch my Ipod movies after the last great lunch of my vacation.

Back to the Bay Area

I came back to the Bay Area and I meant to try Handy's deli on Irving and 19th as I read somewhere on the internet they have a good pastrami sandwich. I walked in and saw Columbus meats in a vacuum pack and looked at the sandwich board - pastrami sandwich 3.99$. I just couldn't do it to myself after coming back from NYC. I walked downed to 9th street and had a burrito instead that day. The only pastrami I've had since then was just last night at the Chick n' coop and that was just to get power for writing the blog entry. The meat cutter at Chick n' Coop knows me pretty well now. He makes me a large pastrami sandwich every time I order it, great guy. Lots of people tell me "You're making me hungry." when I talk to them about pastrami. I do find it hard, nearly impossible to write about the subject matter on an empty stomach.

Quincy's - Market Street SF - Closed

I featured Quincy's market a couple of weeks back. The hole in the wall shop on Market Street that sold quality sandwiches with a surly attitude has Closed with a capital C. I honestly only had two sandwiches there because it was a further walk from Ted's Market from my work, so it kept me from revisiting the place. Apparently the rent went up in the area as I believe the fried chicken place next door closed as well. So the egotistical, blog writer question is do I leave Quincy's on my Yelp list of California pastrami sandwiches or do I remove it because it no longer serves pastrami. Comments please.

I'm visiting my dad in LA this weekend on the account of President's day. I'm not sure if I'll get to any delis while I'm down there. There are still many stones to uncover in the Southland, so I might squeeze one in, will keep you guys posted. As always thank you to everyone who read the blog and please leave comments or e-mail me at Pastramiking@gmail.com