National Pastrami Day 2012 - Miller's East In San Rafael

National Pastrami day is here! January 14th is the date started originally by Togo's several years ago. This year Togo's is actually offering sandwiches to someone for a whole year in a contest known as  the "Pastrami Challenge". Someone will win the contest by eating one of their two and half foot long sandwiches filled with over a pound of pastrami. Whoa!

I've been celebrating the holiday for the past 3 years and I plan to go to The Refuge tomorrow for the holiday. I know it's a busy weekend and the 49ers play tomorrow, but please find some time this weekend to honor the national holiday. While you're enjoying your pastrami reflect on past, present and future pastrami sandwiches And what they mean to you. To me it means good food with family + friends and always reminds me of my grandpa at Langer's.

I was lucky enough to try the new Miller's East Coast Deli in San Rafael this past Tuesday. They were only open to friends and family as they opened a little too early and were unable to quell the demand of the North bay pastrami urge and had to shut down for some fine-tuning. The official reopen will be this Saturday, just in time for National Pastrami Day.

We showed up around 6:30 for our dinner and  Robby Morgenstein, owner of Miller's, also came by to say hi. For appetizers we got the stuff cabbage roll and well as two Empire sodas - one cream flavored and one cola flavored.

 

Cabbage Roll

 Sodas

The cabbage roll was very flavorful and I enjoyed the meat and rice on the inside of the stuffed roll. My girl said the tomatoes may have been canned, but that didn't seem to bother me. The cream soda was just OK, but the Cola was a real winner and I would recommend it to anyone who comes in the restaurant. Cel-ray or Black Cheery Dr. Brown sodas are also excellent, but you should give the Empire Cola a chance.

I got a corned beef and pastrami sandwich and my lady did the same but got it Reuben style toasted with sauerkraut. I actually liked her sandwich better.

My Sandwich

Reuben with Corned Beef and Pastrami

I could tell they were working some things out in the kitchen as they weren't sure they could do a half pastrami/half corned beef Reuben and they had to confirm the cooks could do that. They'll be better in a few weeks as far as knowing the menu and serving the food, however the taste is excellent and tastes similar to that of the Miller's East Coast on Polk. I recommend trying this place soon, but perhaps wait a few weeks for the initial buzz of the first Jewish Deli in the North Bay to calm down before expecting to get your sandwich in under 10 minutes. It'll be busy at the start and I hope they are more prepared for the pastrami demand for their reopening. More business is good, we're "Saving the Deli" in the Bay Area.

National Hot Pastrami Day - 2011

Togo's Pastrami

Happy National Pastrami Day - January 14th! I hope everyone had a great holiday season, but this is the real holiday everyone should be celebrating.

Togo's was the first place I know of celebrating National Pastrami Day. The sandwich franchise from San Jose, CA has offered coupons for pastrami sandwiches the past few years to the first 100 customers that entered the store - not a bad deal. This year, however, they are not going to offer free sandwiches. They will be offering a coupon for a free 20 oz. soda when you buy a regular sized pastrami sandwich (BOO!!!!). Well at least it's something and I give them mad props for celebrating the holiday. Langer's deli in Los Angeles mentioned the day on Facebook and was encouraging people to stop by and try their world famous #19 sandwich. I'm celebrating the holiday tomorrow with a double down of pastrami - the first sandwich will be from the Deli Board and will be enjoyed at my office at lunchtime. The double-dipper will be at Miller's later that evening (might be a half sandwich) and I set up an event on yelp to invite people to join me at Miller's - check it out here. I'm not expecting too many people to actually come and say hi to me at Miller's, but hey you never know. I will post pictures in the next post, which should be a quicker, smallish post. After the pastrami, there is going to be another yelp event I will be attending called the Klassy ladies event - so if you miss out on pastrami that evening come have some drinks with me on Broadway.

I had a visit from a big pastrami blog fan back in December. Ellen F. came from New Jersey and we got to try the Refuge and Miller's, which she wanted to try both of those after hearing me rave about the pastrami at both places. It was all pretty standard and excellent at both places - the new thing I have to tell you about the Refuge is the "Goofy Fries".


I talked to the owner of the Refuge, Matt Levin, and he told me the goofy fries were actually made up by some customer and became "perplexingly famous" to the point he had to have it on the menu. It's cheddar sauce, fries, pastrami with some garlic....yeah it's pretty heavy, but oh so good. I would recommend trying them next time you're at the Refuge - you'll love em!


The picture above is actually a homemade smoked meat from a yelper that messaged me. Jordan C. is an ex-pat from Canada that swears by Schwartz's deli in Montreal. He made his own smoked meat because he couldn't find another suitable substitute in SF. I think his favorite pastrami sandwich in the city is at Tommy's Joynt on Van Ness. Give him a yelp compliment on his profile. He deserves some praise!

In some other Bay Area pastrami news - The restaurant/deli that was going to open up as Treyf decided to change their name to "Wise Sons deli" and they are planning a launching party in February and will open to the public soon after. Check out their website - they are also going to serve a breakfast on January 22nd at Jackie's Vinoteca & Cafe on Valencia Street in SF. I'm excited for this new deli to open - so I will keep you posted as I hear things from the owners.

I also have some material in Los Angeles that I'm saving for a later post - I visited Art's deli which was good - but I'd like to get another post dedicated to the Southland - so I will be holding off on that one right now - stay tuned for another LA journey soon (Art's, Greenblatt's, pico kosher, and maybe some others - let me know what you'd like to see).

San Francisco Magazine - No Beef with Pastrami

This post starts at the San Francisco International Airport. Have you tried to fly into or out of the Bay Area recently? I think I've been delayed the last four out of five times when dealing with this airport. They blame it on the fog bank...and while I can see their point...I find it completely hilarious that I can fly in or out of Oakland with no problems, while flights at SFO are being delayed down the whole board. I'm not sure there is a fix to this problem, but I have noticed the airport has gone completely downhill since Virgin America made the airport it's hub. Coincidence? I think not. Travel and Leisure ranked SFO as the 7th worst airport when concerning delays...I think it's up in 2010 from my personal experience.

I was planning to catch an 8:20 flight to Los Angeles on the evening of April 2nd - going down South to enjoy the Easter festivities. I showed up without an Ipod or a book - I totally failed on preparing media for my one hour flight - but it's just an hour right? Wrong. My flight was delayed until 10:20...and like I said this is like the fourth time in a row and I'm getting pretty sick of it. I decided to buy some magazines while I enjoyed my 12$ chicken salad sandwich from the Max's Café extension in the airport (yeah I know, but chicken salad is really good too!). I got some regulars...Sports Illustrated and National Geographic...as I was about to check out I passed the new San Francisco Magazine. It came out the day prior - the April issue - and promised to deliver the 40 sandwiches worth waiting in line for in San Francisco. My pastrami senses went up...this magazine normally features the new trendy spots to eat/drink in SF, but I've yet to see an issue dedicated solely to sandwiches.

Before I bought the magazine I thumbed through the pages extensively to see if they included pastrami in their search of the Bay Areas greatest sandwiches. I was pleasantly surprised when I got the page entitled "No Beef with Pastrami". Jan Newberry, writer for SF Mag, started the article with a soliloquy to the Bay Area's pastrami endeavors

"Like bagels and foldable slices of pizza, pastrami is one of those iconic New York foods that former residents of that city complain we don’t have here. The Bay Area still needs a decent bagel, and the pizza question may never be resolved—but when it comes to our four best pastrami sandwiches, former Gothamites can shut their pieholes and eat." That's right folks...we have pastrami sandwiches around here...and they're some of the best around - bar none! Check out the rest of the article, including other sandwiches to die for, here.


There were 5 sandwiches featured in the magazine - 4 pastrami and 1 corned beef - two of which (The Refuge and Wood Tavern) I have already reviewed and loved, but then there were two surprises in the Orson and the Spruce. I am really anticipating trying the house baked rye bread and the Orson and the Spruce pastrami has a smoked gouda with a red cabbage slaw. Towards the top of the article there was mention on the corned beef sandwich at the Sentinel which features either a classic Reuben or a corned beef with gruyère cheese. The Sentinel and the corned beef sandwich were mentioned in the top 100 things to eat in San Francisco before you die at #74 on the list and it is a favorite of people in the Financial District. However, it is rather hard to get to if you don't work around the area as there is no parking and they're only open weekdays till about 2:30 PM.

San Francisco makes some of the most appealing, interesting food in the nation and our pastrami sandwiches are fresh and exciting. The classic NY pastrami on rye is still in minds of the chefs, but they like to push the envelope in creating something uniquely San Francisco, uniquely Californian by adding such ingredients as a home baked rye bread, a special creamy cheese never thought to be compared with pastrami, or simply homemaking your pastrami - like the Refuge. The result is one of the most delicious, unprecedented pastrami scenes in the USA.

If you get to one of these places before I do, please leave a comment. I'd love to hear your thoughts! Click the interesting/funny/cool button I put at the bottom if you liked my writing. Don't forget to pick up your issue of San Francisco Magazine as well. Take care and enjoy the nice April weather!

The Refuge - Pastrami Heaven

I featured The Refuge in a previous blog entry, but this visit had a very special twist. I had the pleasure of meeting the owner and god of pastrami himself, Mr. Matt Levine. Pictured above is the Reuben.

I came to the San Carlos Gastropub around 1 PM to have lunch and this time I was going for broke. I wanted try to everything that had pastrami on the menu. I started off with the pastrami chopped salad and the pastrami rillettes, which is under the Charcuterie.


The pastrami rillettes are on the right side, it was like a pastrami pâté with small chunks of pastrami mixed in. Matt delivered it to my table and told me he used the ends of the pastrami to make the rillettes. "Yeah it's about the only thing you can do with the ends." he said to me as he looked over to the lunch frenzy that was packing in at the Refuge on that Saturday. "It's going to be a busy day!" he said to me scurrying off to tend to the madness. This dish was amazing (amazing is an understatement). The mini cornichons and the sharp dill mustard combined with either the cracker and or the rye bread was a complex, sharp flavor that was gourmet, yet somehow reminisced back to the original pastrami on rye flavor that I love so much. My roommate and I were thoroughly impressed with the pastrami rillettes and I think it will be an every time order when I make it down to San Carlos.


That's not mustard on my pastrami, that's chopped liver spread. I've had the toasted #19 and the regular, this time it was proper to try the most cholesterol filled sandwich i could get. "Heart attack special" Matt said as he dropped it off on his way to chatting to the nice group next to us, guys with sunglasses enjoying Stanford beating USC on the TV screen over the bar. The pastrami was excellent as always and the chopped liver had a rich flavor - almost like goose liver. I must admit, by the end of the pastrami chopped salad, the pastrami rillettes, and the pastrami and chopped liver sandwich I was completely stuffed. "You earned your pastrami king title today" my roomie, Josh, remarked.


As I finished my meal, Matt finally caught a break in the action and we had a nice chat. The first thing I asked him - How do you make your pastrami so awesome?! He told me it was all about technique and the amount of care and culinary knowledge that went into the preparation of the pastrami. He makes his own brine, smokes his own meat, and hand slices it to serve. He claims a 54% yield, which means 46% of the meat is not served (well maybe some for the rillettes!) which is part of the reason the pastrami costs as much as it does. I was surprised to learn the he has no single source for his meat, "It always comes from California, but sometimes suppliers run out. So I have back ups." Each time I've been to The Refuge the pastrami has been consistently some of the best pastrami (never could tell it was different from last time) I've had bar none - even Langer's. That's tough to get an LA native like me to say - as Langer's is the shrine of pastrami in the South Land. The 38 year old Chef lived in many places during his life including Delaware for school, France to master his culinary skills, Ohio, and Los Angeles to eat deli sandwiches. "I would make up reasons to be around Langer's. It's not like I even lived close by, but somehow I managed to go there 2-3 times a week if I could." He told me. Among many interesting items on the menu one particular item caught my eye - The World's Fair Burger - which dates back to the to invention of hamburgers at a worlds fair in Ohio is the late 1800s. "When you taste a burger when your around those parts - Ohio - you know it's the way it's supposed to be." Matt was a top chef in Paris and was expected to open a more formal restaurant. "I was supposed to open a 5 star restaurant, but this is What I wanted." He said as he pointed around the room with people sipping beers down happily enjoying their afternoon on a sunny warm California Saturday. "I didn't want something that was rigid." He has truly succeeded in doing what many have sought to do in the business, create a local, moderately place that served to Stanford and middle class of the Peninsula proper. This was a place where people went to get a cheesesteak or a pastrami, have a beer, and watch the game...what could be more enjoyable? I asked him why not San Francisco to which he responded "San Carlos let me do exactly what I wanted to do. I have my family right up the hill with 2 daughters and I'm happy here." That sounds like a great life to me! We chit-chatted some more about making pastrami and the "Save the Deli" book then we took the picture at the bar you see above. It was truly a pleasure meet Matt and I can't thank him enough for taking time out of his day for the interview.



Big news! I'm going to have some cards made. It's already been designed (seen above) by my friend Jake Lung and they're being printed next week. I look forward to passing them out when I go to delis to meet owners and patrons who love pastrami. My next stop is Seattle - my plane leaves in the morning. I could not be more excited!

Chick 'N Coop, Moishe's Pippic, The Refuge

Football started this week. College Football isn't my thing, it's been in swing two weeks now. I find the games sloppy, even the USC Ohio St. game. I just see the college games and it makes me anxious to see the professional competition. Watching Adrian Peterson tear apart the Cleveland D kinda looked like college though, he was tearing people apart like a rag dolls. Monday Night Football just ended and of course, the Raiders disappointed. I'm used to them blowing it so it was actually surprising to see them go up late, but in the end they always find a way to blow it.


Updating an earlier article the new small section in the Bay Bridge infamously known as the S-curve has already caused traffic jams and accidents. They hope traffic will settle once people get used to the curve, although speeds will be reduced on the bridge for the next...oh 3-4 years. I drove across the bridge Sunday night in that crazy rainfall, I survived! I'm hoping the new bridge will be a new Regional/National monument once completed. The current Bay Bridge is rather dull, Grey, and unappealing. The stayed cabled design will not be unique, but I don't think I've seen a bridge like that of this magnitude. I visited Boston before they finished the Zakim Bridge, which is also a cable-stay bridge and traffic was pretty crazy. Now it's Boston's city's newer engineering marvel, the same will be for the San Francisco Bay Area and with the new Bay Bridge.


Enough messing around and lets get to the pastrami. I stayed busy this past week and had three different pastrami sandwiches to feature on this blog entry. The first one, the Chick n' coop, isn't such a traditional pastrami sandwich, but still holds a close place in my heart because it's close to my house and I've eaten there many times. It's the most geographically desirable pastrami and it's under celebrated because of the tendency to order chicken at the Chick n' coop. Really, the best thing to order on the menu is the corned beef or the pastrami, whichever you prefer. The first time I took my roommate there under after hyping it up she tried her chicken and complained it was dry. She took a small sliver of my pastrami and exclaimed "I'm getting that next time!" The scene at Langer's with my grandfather jumped back in my mind and i responded back "Well you'd be a fool NOT to get the pastrami." The pastrami is hand cut in front of you and they make the cuts very thick. The reason this is not a traditional pastrami sandwich is they do no have crispy rye, which is a big sin...you must settle for a soft roll or a dutch crunch roll. The finished product does not disappoint though.


As you can see in the 2nd picture, I add coleslaw to the sandwich to get that extra kick and to make it seem a little more true to the Jewish style pastrami sandwiches. This is key advice, take it and order a side of coleslaw, you'll thank me. At the Chick N' Coop a pastrami, coleslaw, and a diet coke costs about 8$ which is quite a value for how much tasty cured meat you get in your sandwich. They have several locations, one on Taraval, one in Daly city, and one in the Excelsior....all of them are the same in that they are frequented by cops and old folks. This is a quiet place, you won't have to worry too much about parking or dealing with crying kids. Just pay for your food and leave your trey when your done, no muss, no fuss. Sometimes that's exactly what you're looking for, and the coop is my go to when I feel like this.

The next sandwich I had was on Friday afternoon. My friend sent me an e-mail to my office early in the morning asking if I would like to go to Moishe's Pippic to take advantage of his brisket special. I replied with a "YES! Get me out of the office for a bit, please!" To my friend's dismay, Mr. Pippic ran out of brisket but promised to have double next week....ooo fail! My friend gave him a little hard time, but understood. I have a picture of him smiling with his corned beef on a kaiser roll, he didn't seem to upset with his sandwich. I ordered my favorite, the New Yorker: Pastrami, rye bread, coleslaw, and Russian Sauce.


The first time I came here he offered me mustard to which I exclaimed "I'm Polish, I only like the Russian dressing!" to which he reminded me "It's neva too late to converyt." That had me laughing. This place is a serious Jewish style deli. Along with the Vienna products Hot Dogs and Pastrami, he serves latkes, knishes, and matzo ball soup.

Moishe's Pippic is a place that my friend and I go to and have conversations about what's going on in life. This trip we talked about fantasy football and him definitely adopting a new dog by the end of the week. It's a place I really enjoy and it always sets up my weekend very nicely when I go there on Fridays. So far, Moishe's Pippic is my 3rd favorite pastrami sandwich in the city, and that's not very bad at all! Miller's East and my new love - Max's Opera Cafe top it because they have thicker, tastier pastrami. The next spot I review might top them all though. It's not in the City, it's in San Carlos, CA!!!!


I fared the traffic Saturday afternoon to go to The Refuge from my house in Pacifica.The first time I had a sandwich from here someone brought it to me and they only got it with mustard, while you all know I like it with Russian dressing. The distance kept me from going for awhile, but it was well worth the 20 minute drive. I got the pastrami sandwich with Russian dressing, coleslaw on rye bread of course. The pastrami was large thick pieces. Compared to Moishe's Pippic this pastrami was much thicker and tastier - advantage Refuge.



The place advertises pastrami on the outside along with a charcutrie and Belgian beers. Most people in here are eating pastrami sandwiches or Reuben with a large glass of Leffe or Chimay....very nice beer. I had the pot de creme of chocolate for dessert as well and it was very rich and thick, a good pot de creme. I do not have a picture of the pot de creme because I ate it so fast, sorry guys. Instead enjoy more pictures of the beautiful sandwich.



I also noticed they have a sandwich called the toasted #19. They don't have numbers on anything else, the reason they call this the toasted #19 is the flagship pastrami at Langer's (my most favorite deli of all time) is named the #19. It comes just how the Refuge does it pastrami, Swiss cheese, Russian dressing, and coleslaw but Langer's doesn't toast the bread, you have to get a Reuben for that.


Now that I've had it fresh from the source I can honestly vouch as Pastrami King of the Bay that this pastrami is as good, if not better than any pastrami around. They say on the menu it's house made from the navel cut of the beef like it's supposed to be. The chef/preparer of the pastrami does an excellent job and the thick cuts are perfect sized. http://www.refugesc.co...
You can read about the meat maker there, but basically he learned from French meat curers and incorporated his Jewish cuisine experience to make his own pastrami. Merci bien pour le pastrami, monsieur!


Is it possible the best pastrami sandwich comes from a small gastropub in San Carlos, CA??? Yes, it very well might be true! I think you could equal but not better.