National Pastrami Day 2012 - Miller's East In San Rafael

National Pastrami day is here! January 14th is the date started originally by Togo's several years ago. This year Togo's is actually offering sandwiches to someone for a whole year in a contest known as  the "Pastrami Challenge". Someone will win the contest by eating one of their two and half foot long sandwiches filled with over a pound of pastrami. Whoa!

I've been celebrating the holiday for the past 3 years and I plan to go to The Refuge tomorrow for the holiday. I know it's a busy weekend and the 49ers play tomorrow, but please find some time this weekend to honor the national holiday. While you're enjoying your pastrami reflect on past, present and future pastrami sandwiches And what they mean to you. To me it means good food with family + friends and always reminds me of my grandpa at Langer's.

I was lucky enough to try the new Miller's East Coast Deli in San Rafael this past Tuesday. They were only open to friends and family as they opened a little too early and were unable to quell the demand of the North bay pastrami urge and had to shut down for some fine-tuning. The official reopen will be this Saturday, just in time for National Pastrami Day.

We showed up around 6:30 for our dinner and  Robby Morgenstein, owner of Miller's, also came by to say hi. For appetizers we got the stuff cabbage roll and well as two Empire sodas - one cream flavored and one cola flavored.

 

Cabbage Roll

 Sodas

The cabbage roll was very flavorful and I enjoyed the meat and rice on the inside of the stuffed roll. My girl said the tomatoes may have been canned, but that didn't seem to bother me. The cream soda was just OK, but the Cola was a real winner and I would recommend it to anyone who comes in the restaurant. Cel-ray or Black Cheery Dr. Brown sodas are also excellent, but you should give the Empire Cola a chance.

I got a corned beef and pastrami sandwich and my lady did the same but got it Reuben style toasted with sauerkraut. I actually liked her sandwich better.

My Sandwich

Reuben with Corned Beef and Pastrami

I could tell they were working some things out in the kitchen as they weren't sure they could do a half pastrami/half corned beef Reuben and they had to confirm the cooks could do that. They'll be better in a few weeks as far as knowing the menu and serving the food, however the taste is excellent and tastes similar to that of the Miller's East Coast on Polk. I recommend trying this place soon, but perhaps wait a few weeks for the initial buzz of the first Jewish Deli in the North Bay to calm down before expecting to get your sandwich in under 10 minutes. It'll be busy at the start and I hope they are more prepared for the pastrami demand for their reopening. More business is good, we're "Saving the Deli" in the Bay Area.

Jim's Burgers, Tommy's Pastrami, Reuben Balls, Miller's New Location

Happy New Year from the Pastrami King!


This installment of the Pastrami blog I tried to find the best pastrami sandwich in the Central Coast of California. With suggestions from yelp, I tried a place called Jim's Burgers in Santa Maria, CA.

Jim's Pastrami

The owner of Jim's is a gruff, rough around the edges. He tried to charge us an extra 50 cents for mayonnaise which is ridiculous when I'm already ordering a sandwich with fries and a drink, but it is his business. He sliced the pastrami with a machine slicer and brought it to our table. My company had recently been to the Refuge in San Carlos, as well as Miller's East in SF and this was the first time she had tried some fast food pastrami. She was disappointed, as was I. The machine-sliced pastrami was the same kind of LA fast food pastrami they serve at The Hat or Johnny's Pastrami (which I reviewed in my old LA post), but this was not taken care of as much and it was drier and less flavorful than the previously mentioned LA fast-food pastrami joints.

 Tommy's Pastrami

On the flip side of the fast food pastrami section - I went to the Tommy's Pastrami in Hemet, California. Although it was the same lower quality fast food pastrami, it was much better because they took proper care of the meat. It had it's own steam locker and when you ordered the pastrami the worker would take the pastrami from the steamer and then grill it for a small amount of time before serving it. The result was a delicately soft pastrami that still tasted like hot dogs, but at least they got the texture right! I wouldn't recommend either Jim's pastrami or Tommy's pastrami to a Jewish deli fan - however I think it has it's place.

Reuben Balls

Deli Board made these beauties and called them "Reuben Balls". They featured corned beef, sauerkraut, Russian dressing and some other stuff. It was like a Reuben egg roll. Check the Deli Board menu daily as they have been having them from time to time as well as other awesome specials.

Miller's East Coast Deli is set to open up their San Rafael location this week and I hope the Marin area is ready for that rye goodness. Please go visit the new location that will feature the always lovely Sy Ginsburg pastrami from Michigan. They're truly one of my favorite delis in the city and I wish them all the best with their new location.

Le Smoked Meat

This picture was sent to me from a yelper who has been making his own smoked meat. Thanks Jordan for the awesome photos. I would love to try a small piece of it next time!


National Pastrami Day is January 14th. Mark your calendars and make your plans to have pastrami sometime that weekend - as I know sometimes it's hard to get to your pastrami spots on Sunday. Make sure when having your sandwich you remember the past pastrami sandwiches as well as the future pastrami sandwiches and what this holiday truly means to you. To me - it means smoky, spicy, meaty goodness. What does it mean to you? Leave a comment and let me know :)

A Streetcar Named Pastrami: Cochon Butcher, Central Grocery, Evelyn's Place

Hello pastrami lovers! I spent my 27th birthday weekend in New Orleans, which is a very charming city. I made it to a few pastrami spots as well as a muffuletta sandwich from Central Grocery.

The muffuletta sandwich is a large, Italian sandwich said to have originated at this small deli by Jackson Square in New Orleans. I just happened to be walking by here on the only day they were open during my trip. Hey - they must call it Central Grocery for a reason, it's right in the middle of the French Quarter across from Cafe Du Monde (the beignet and coffee place).

The store itself is just like every other Italian deli you've been to. There are pastas, spices, fresh tomato sauce and all other specialty items synonymous with a place kinda like Genova's in Oakland or Guerra's in SF. I ordered one muffuletta to split with my dad from this counter. I noticed on the side of him there were half assembled muffulettas with the meat and cheese on the bread without the signature Olive spread. When you order he goes over and finishes the sandwich off with the famous spread and hands it to you. There is a small dining are towards the back, but honestly I wanted to eat outside in the nice, warm weather so we went to Jackson Square.

Jackson square is an interesting and significant place for many reasons. Andrew Jackson, our 9th president and face of the twenty dollar bill, was credited with saving New Orleans from the British during the War of 1812 and the city dedicated the square to him. During the day, it's a perfect place to bring a sandwich. I found a place on a bench and unwrapped the sandwich.

The muffuletta is a very tasty sandwich. The bread is super soft - a sesame roll. The Italian ham and mortadella are complimented well by the cheese and oil. The olive spread wasn't too overpowering and actually made the sandwich, in my opinion. It isn't a muffuletta without the proper olive spread. As I was sitting there with my dad another fellow from Seattle came along and ate a half-one next to us and some other ladies from Memphis and Brooklyn came with a sandwich as well. It seems this would be the muffuletta bench. I'd wager that at least a few thousand muffulettas have been eaten on that bench and everyone from everywhere seems to pass through Jackson Square.

Photo Credit -  Nicollette "Lawdy Lawdy Miss Clawdy" H. of Yelp!

At night Jackson square is an eerie place, with a much different energy than the day. I took a ghost tour while in New Orleans and I learned they used to hang people here. Many people lost their lives in the park and some people say spirits are still there. They lock the gates so drunk people don't sleep in there - but what's odd is a bunch of feral cats come out and roam the park and stare at people. They literally people watch. You will not see the cats at day, ever and they survived the hurricane. Also at night, the whole park is encircled with palm readers, fortune tellers, and mystics trying to sell you on a reading. Behind the square is one of the original churches in New Orleans and Pirate Alley where Faulkner set up shop in town and sipped on absinthe. The place has it's own energy - go at both night and day for the full experience.

The next place I went was kinda meh, but is very worth talking about. Evelyn's Place is located on Chartes street about a block away from Canal Street (The Market street of NO, essentially). The old guy sits on the outside and talks people up as they come by promising hot sandwiches and cold brew. He had pastrami, corned beef and brisket - so I was intrigued.

I ordered the corned beef because he was out of pastrami. It was served on a french roll, which I will forgive if it's good bread - but it was just ordinary. The corned beef was warm and that's about all I can say past that.  Not an overly salty flavor, but just not as flavorful as many corned beefs I have tried. I'd rather have Chick n' Coop corned beef, which is a hof-brau in Daly City not known for their corned beef. The gentleman who owned the restaurant, Frank, was a character though. I told him I was the pastrami king from San Francisco and he told me to move to NYC. That's all good and well, but I can get waygu pastrami here in SF. Then he proceeded to tell me that Evelyn's place was for workers, not necessarily the employed. He said to me "Look at that guy." I looked over to a guy dressed up like he worked in a business office "That guy is employed, but isn't a worker - big difference." Wow!!! OK. My dad hated his gumbo. Moving on...

Cochon Butcher or simply Butcher is my favorite restaurant in New Orleans and perhaps one of my favorite lunch spots in the country. It's essentially smoked meat heaven. They their own meat and Butcher is a lunch spot only while the restaurant next door that owns it and shares it's kitchen serves brunch, lunch, dinner. I'd like to go to Cochon itself another time, but Butcher was a real treat!

They had so many great things on the menu and in the deli counter to oogle at. They had whole hogs for sale if you wanted along with sausages, rib eyes, salamis.

 Duck Pastrami Sliders

Pastrami Sandwich

muenster was not like turkey pastrami as it was richer and noticeably smoky without a coriander spice layer on the outside that is normally synonymous with bird pastrami. It was very tasty, excellent. My regular pastrami sandwich was the best thing of the whole meal though. The pastrami here is some of the best I had because it's smoked in house by a guy that learned from his father how to smoke meat. He obviously was taught well and knows what he's doing because it had a certain smoky quality that was unparalleled to other pastrami I have had...not as sweet, but more smoky than others. I told the guy I liked it better than Carnegie Deli's pastrami and he was touched by that compliment. New York has some great pastrami, but this is just as good if not better than any pastrami in the United States. I say so, and I've tried it coast to coast - winner of the best pastrami in New Orleans. Who dat!? I made sure to grab a shirt from the friendly staff and I plan on sporting it with pride.

Please leave a comment. I really enjoy getting comments and it lets me know people are reading. My E-mail is Pastramiking@gmail.com and feel free to e-mail me with questions, suggestions, and offers. @Pastramiking on twitter and please click "like" on my Facebook fan page which is linked at the top of the page. Thank you for reading and supporting the Pastrami Blog - the only independently written blog dedicated to Deli food in the San Francisco Bay Area.

Johnny's - Antioch, California & Bite Me Sandwiches, SF

Hey there pastrami fans! I hope you enjoyed my post on the Waygu/Kobe beef pastrami as much I enjoyed eating it. I have some news and a few deli sandwich reviews that I'd like to share with you for this mid-September post.

My first bit of news - I'm going to be in New Orleans this weekend to celebrate my birthday. I plan to try some pastrami for the blog, but the big, well known sandwich in New Orleans is the Muffuletta which is an Italian style sandwich with olive spread on a round roll (and of course the po-boy). It's normally a sandwich meant to be shared, so I hope my dad will want some or I'll just order a half-muffuletta. I'm also planning on just relaxing and having a sazerac on Canal street. If you have any suggestions for me to enjoy my vacation in New Orleans, feel free to comment on the blog or e-mail me at Pastramiking@gmail.com.

This past week I was able to attend the Giants vs Dodgers game. Giants/Dodgers is a huge rivalry and I showed up in my Dodger gear, which is making yourself a target for smack talk. The only problem for Giant's fans - it's hard to hate on a guy with pastrami. My dad flew up from LA that day to go to the game with me and he brought a gift package from Langer's. We watched the game at AT&T park in SF while eating pastrami sandwiches from Langer's in LA. The guy sitting behind me asked "Hey, where did you get that sandwich?" and I responded "L.A." and he got really interested. "Wow you brought pastrami all the way from L.A.? You must be a pastrami fan." I smiled and gave him my card as well as a small piece of Langer's pastrami, then went on to discuss the fine establishments in SF that carry good pastrami. The Dodgers winning that night was cool, but the highlight of the evening was eating the pastrami sandwich at the game inside the ballpark and having people intrigued by my blog. Awesome!

My first sandwich review is from a place in San Francisco named Bite Me Sandwiches on South Van Ness at 17th street. They had an interesting menu with lots of sandwiches featuring pastrami/corned beef, so I was intrigued to check it out. It's a small sandwich shop operated by two guys who are super friendly and like to make a good sandwich. I ordered a pastrami Reuben and the guy offered it on rye bread because he wanted to make it traditional. I always appreciate that - you can't mess with a classic.

 Bite-Me Sandwiches Pastrami Reuben

The pastrami itself was OK, pretty good, but not great. I did like the toasted rye bread, the Russian dressing, and the sauerkraut. The flavor of the classic Reuben was all there, it just wasn't a Carnegie Deli Reuben, but I didn't pay near that price either. The advantages of this place - it has great prices for a big sandwich and has a relatively small line at lunch time compared to Ike's, Deli Board, or Ted's. I'm always down for a new sandwich shop by my work and I will look forward to trying out all their sandwiches till I decide what I really like there.

For my second review - I went all the way to Antioch, California which is about half way between San Francisco and Sacramento. Its nickname is the "Gateway to the Delta", referring to the San Joaquin River Delta which is actually where most of Southern California gets it water from. I had to go out there to measure a building for my job, which was abandoned except for the raccoons that lived on the top floor in the rafters. For lunch, I found a place on yelp called Johnny's Market.

 Pastrami on soft roll - Large and in charge

When we were driving to Johnny's, a few blocks before the shop a sign was hammered into the ground advertising "Beef Brisket" this way. I knew I was in for a treat. This sandwich shop has been here for years and this is the place the locals go for their sandwiches. I ordered a big pastrami on a soft roll and sat down at the dining table next to the TV to talk with the other patrons. They told me they had been coming here for years and this was the best sandwich in town - I have to agree that it's a great value and they have great hot meats like brisket, pastrami, and hot links. It reminded me of Ted's Deli in the city, but this was in Antioch - which isn't necessarily known for it's culinary prowess. In fact, they even use the same pastrami as Ted's Market which is Evergood pastrami. I think that it's a four star out of five on the pastrami spectrum. Evergood is a San Francisco based company and their pastrami has a great flavor, but it's a little thin and a bit salty. Overall a very good pastrami, just not grass fed, organically grown, Waygu beef (I'm getting spoiled now). No, Johnny's isn't a petit cafe - it's an old school sandwich shop with friendly owners and a cool room for you to enjoy your sandwich before going back to your work day. If you're ever in Antioch, I high recommend coming in here and talking with the owners and locals.

My last bit of news is a shout out to Rene C. on yelp and his review of the Refuge that reminds me of Langer's and the time my Grandpa told me only a fool would order the cheeseburger. When you go to a place that's known for pastrami a burger is normally a bad call. But to be fair, Refuge has some great burgers, although I'm going to get the pastrami each and every time. Hmm, maybe a pastrami burger? Thank you Rene C. for your wonderful review of the Refuge and I hope you're a pastrami convert for life now!

I hope you enjoyed the Mid-September post and I plan on having another one once I get back from New Orleans. Traffic on the website has been down this quarter, which has been probably due to my lack of posts. I have a renewed passion for the blog and I plan on posting more frequently than once per month now. Keep coming back - I love getting your comments and suggestions for pastrami places. Pastramiking@gmail.com for email, @Pastramiking on twitter, and please join my Facebook fan page - otherwise i'm posting it up on your wall and you have to deal with it :-)

Viognier Restaurant/Draeger’s Markets American Kobe/Waygu Pastrami, Wise Son's Rye

Happy September. This is my favorite month because the weather is still nice, football is starting, and my birthday is on the 19th. The Pastrami Blog celebrated it's 2nd anniversary on August 28th. It's amazing how far this blog has come. Just in the past two years I've tried pastrami from NYC, Seattle, Chicago, Los Angeles, Palm Springs, and all over the Bay Area. Also, we've seen great things happen in our backyard as new pastrami/corned beef spots have popped up over the city like Wise Sons & Deli Board. There are still many places to try in San Francisco and other areas of the Bay and I look forward to sampling them for another year to come. Feel free to send suggestions although a small list of places I'd like to try soon include - Giordano Bros on Mission, Orson Cafe, and Spruce Cafe. I'm always happy to get more suggestions from readers and fans - send e-mails to Pastramiking@gmail.com.

With Chef Preston

 Lovely Fluffy Rolls

 Wrapped Pastrami and Mustard

This post we have something extraordinary - a pastrami made from Kobe/Waygu beef. This product is going to be available soon at Draeger's Market / Viognier Restaurant in San Mateo (Viognier is located above Draeger's market). Chef Preston Dishman makes this pastrami and is a pastrami blog fan - here is another bio on Preston. He sent me a small gift package with pastrami, homemade rolls, homemade mustard, a napkin and a sweet note letting me know about the sugar cure and the blend of spices they used for the rub for the large, smoky outside of the pastrami as well as instructions for the perfect pastrami sandwich.

 Holy Marbleized! 

Upon opening the package I was very impressed with the way they thought of everything for me to have a perfect lunch - Thanks Preston and Viognier for the lovely care package and chance to try this pastrami.

The pastrami itself got inspection right away. The first thing I noticed with the very marbleized pastrami - this is of course Kobe/Waygu which is known for it's increased flavor and fat content. That was very evident from just looking at the meat - there were many layers of fat within the meat. The large black outside smelled excellent and the sugar cure was also evident in it's aroma when first smelling the pastrami. The flavor cold and hot is tremendous.

Sliced Pastrami - Ready for Warming...or Not.

It's almost a whole different world trying it cold versus hot and both are pleasurable in a different way. When tried cold the fat sort of melts in your mouth like butter but the flavor on the outside almost tastes more like a jerky rub - which isn't bad, just a bit more of a jerky flavor to the rub than normal (spicy). It's honestly so good this way that my roommate has caught me eating cold slices late at night for dessert. He makes fun, but even he likes it when it's cold. When heated up the sugar cure really comes out and it's very sweet, but the peppery outside offsets it in a wondrous way. I would say it's most similar to the Wise Son's pastrami with the cure - much different than Sy Ginsberg which is served at Miller's because of the sweeter cures. Also, like Wise Son's, this was not packaged and was cured within miles of where it was given to me (not stored, refrigerated, and shipped over), which means it's very fresh tasting. When I tried the sandwich I was very impressed with the roll - it was soft and a perfect picnic type of roll for a lunch. I also thought to myself that I'd like to try it on rye bread and since they gave me about a pound (maybe more, not sure) I would have plenty of meat to try a couple of sandwiches on different mediums. I always say a double baked rye bread is the best way to experience a pastrami and I think Wise Son's has the best rye in town.

The Perfect Pastrami Lunch at work

When I went to Wise Son's I got a pastrami and tried to order a rye bread, but they were out. The guy up front tried to sell me a challah roll, but I explained to him it was for something special and that I thought they had the best rye bread around. He asked "Did you read that or somewhere, best rye bread?" No! That's what I think and I have tried many rye breads. They have the double baked caraway seeded rye bread with the chewy outer crust which is essential to a classic Jewish deli sandwich. When I was waiting for my pastrami I explained to Leo (co-owner of Wise Sons) that I had some special Waygu/Kobe beef pastrami at home and that I wanted to try it on his rye bread because I thought it was the best. He found a few slices for me. Thanks Leo!

Double Baked Rye Bread with Kobe Pastrami - Only for the King!

That sandwich description - Kobe beef pastrami on the double baked caraway seeded Jewish rye bread with homemade cheese and homemade mustard, what a mouthful just describing this sandwich only fit for a king! I think that sandwich was good either way though - with the soft roll or the rye bread. One is more for a bright sunny day outside in the park (the roll) and the other is better for and indoor Sunday lunch. Why does the scenery matter? I'm not sure, but I think it does more than the chewy crust versus the super softness of the fresh roll. What do you think? Rye bread or not? It's a hot topic in the pastrami community -  leave a comment about it if you have an opinion. I'm glad to say I got to experience multiple sandwiches of each! Overall I would say this is some of the best pastrami in the Bay Area, competing with The Refuge and NimanWaygu/Kobe beef which is praised as some of the most tasty beef - normally reserved for steaks - they made pastrami out of it and the flavor is amazing! The time and care are also advantages as this was prepared by a great chef who knew what flavors he was trying to obtain - kudos to Chef Preston for your vision - the man the man that made the sugar cure Kobe beef pastrami should be hailed by all pastrami blog fans as a royal
culinary genius!

Return to Ike's Sandwiches, Chick N' Coop Closes, Deli Board Moving

Happy August my pastrami fans! I have some good news and some bad news for you, as well as a pastrami sandwich review.

My first bit of news is a bit sad. The Chick-N-Coop on Taraval has officially flown the coop. There are still the two locations in Daly City and the Outer Mission...but this is the first Chick-N-Coop that I knew, partially because my first apartment was down the block. This was way before the pastrami blog, but I still remember getting the corned beef sandwich on the regular from the Coop. It was definitely a bit of a dive and normally you'd end up eating your dinner next to an elderly couple or a bunch of cops who spillover from the Parkside Police Station. When I first went there, there was this girl working behind the counter that was gorgeous and it kept me coming back. I used to talk to her and see her at campus on SFSU and then one day I went in there and she was gone. Her father was always there though. He was the owner and he had big, bushy eyebrows and an imposing presence...he wasn't mean...he just emanated a "don't mess with me" attitude. Sadly this is the guy that closed the shop as he no longer wanted to keep it open. He retired. That's that. Taraval will never be the same.

The Deli Board has shut its doors for right now until - but don't fret, it's not for long. The Board will be back in its new spot on Folsom Street, right around the corner from where their smaller location was for over a year. It's sad I can't get the sandwiches for lunch today, but I know Adam (the owner of Deli Board) is working extra hard in preparing his new spot for use to enjoy even more than we enjoyed the original location. He said they'll be open hopefully in early September. It's going to be tough to wait it out.

The sandwich pictured above is from Ike's Place, the world famous sandwich shop on in the Castro, SF. Ike's is one of the most reviewed (overwhelmingly positive) on yelp and recently won the ESPN Fanwich competition with their sandwich named the "Matt Cain". The pastrami blog was pulling for the Carmelo sandwich from Carnegie Deli when I first saw the competition...but after trying my "Paul's Reuben" at Ike's sandwiches I finally understand why so many people loves their sandwiches. #1 reason = They're delicious.

I pulled a small piece of the pastrami out of the sandwich to give it a try by itself, without the dirty sauce, veggies and cheese and was pleasantly surprised by the taste. I think I said something like "Oh that's very good". It was sweeter than I expected, but not overly so and had a nice fat content that marbleized the pastrami just a bit to add more flavor. The bread was very fresh and a lovely dutch crunch and the fixings are quite unique to Ike's with the dirty sauce (kinda like Italian dressing).

I called this a return, because the first time I went to Ike's it was way crowded and I was unable to get a sandwich before it was soggy. The only reason I would mention this is because they have made it so much better. The owner, Ike, is a really friendly dude who cares about his customer base and understood he was getting too well known to quell the demand for his might sandwiches - so he got a new, larger spot and hired more people. The result is a smaller wait time and a never soggy sandwich. Kudos to Ike for being great owner. I have yet to meet him, but I talked with him via text/e-mail and told him how great his sandwich was and how awesome his staff was to me when I came in. Give it a try if you haven't - it's a unique SF experience.

My next post will likely be about an article that is going to be on Chow.com on pastrami. I was interviewed by a food critic about the status of Pastrami in San Francisco. Hopefully his story is still on and I will have something to post for you about it. I also have a sandwich shop in Antioch, California that I will be reviewing. Drop me a line at Pastramiking@gmail.com. Twitter = @pastramiking. Please like my Facebook fan page at the top of the website. Thanks!

Bloomberg says "Yelp!" , The Deli Summit

 Pastrami Burger from Miller's East Coast Deli

The first days of Summer are here! The sun is shining and you should have had at least one pastrami sandwich in the past few weeks...and if you haven't - c'mon now!!! Get your lunch crew ready and hit up your deli for your favorite pastrami any way you like it. I won't hate on you if you like Boar's head with jalapenos on a soft-roll - just enjoy the sunshine with a sandwich as a favor to me and to yourself.

Since my last post I have been quoted in two major online publications - we're going to cover the news article I was quoted in entitled "Yelp's Online Reviewing Mafia" as well as the editorial done by SF Gate. My quotes were both in Bloomberg News and SF Gate (San Francisco Chronicle) and the yelp drama that comes with any story involving yelp was soon to follow. First I'd like to give a shout out to my boys as Wise Son's Deli. They got a big break and they were featured in a NY Times article - here. Also check out Wise Son's web page for breakfast, lunch specials here.

 Deli Summit icon - Awesome!

The owners of Wise Sons, Leo and Evan, are already so well respected in the deli community that Evan was asked to speak on the panel at the Deli Summit - which happened on last month, mid-May at the JCC in Berkeley and also featured some of the owners from Mile End Deli in Brooklyn, Kenny and Zukes in Portland, Oregon and our very own East Bay delight - Saul's Deli in Berkeley (I think they organized the event). That is a pretty heavy panel of deli experts! Check out the video of the first ten minuted of the discussion on Saul's deli web blog which I already linked above. I really enjoyed reading this particular article written about the Deli Summit from the Zester Daily. The writer has some pretty choice quotes from from Evan that I enjoyed reading his anecdotes about "Salvador Deli".


I have to really hand it to Leo and Evan for creating a buzz for their deli. It's only open one day a week - but they seem to have taken the SF pastrami scene by storm and I have to say they have the best rye bread in San Francisco. The big news coming from Wise Sons this week is they have changed their location - they will no longer be at Valencia street and Duboce - but rather 10 blocks down the Street on Valenica at 24th Street at 1270 Valenica street (inside of Heart Wine Bar). Same time, new place.Have you tried it yet? If not - make it a summer mission to get down there on a sunny Saturday.

David Sax - Sandwich Physician

I would like to thank my buddy David Sax from Save the Deli one more time for coming to the Bay Area, writing this article on Yelp, and quoting me in the article. You're the man, David

David was contracted to write an article for Bloomberg Businessweek on yelp - which he entitled "Yelp's Online Reviewing Mafia". Take a look at the link - but the part you really want to read is on the second page -

For others, the rewards are personal. San Francisco architect and amateur pickled meats expert Theodore Ordon-Yaussi, 26, was tapped in 2010 after attending the "Elite Prom" as a plus-one. "My reviews are definitely read more now," says Ordon-Yaussi, who writes under the nom de plume The King of Pastrami. "I get more random messages from people I don't know. I have 20 new fans who follow my reviews." That can be invigorating.

Amateur pickled meat expert - that's Hot! SF Chronicle went on to publish a similar article in the newspaper as well as online at SFgate.com - read it here.

Reaction to the Article

I received mostly positive attention from people congratulating me on the quote. However, the two articles have garnered some criticism from the Yelp community. If you check the web boards, comments below each article - it's absolute anarchy - with people getting into verbal fisticuffs. LA, SF, and NYC all had separate threads discussing the validity and value of the article. Some think the article was spot on and there seems to be a backlash against the Yelp Elites on the web boards as a few people see them as people who would sell their souls for some free wine and food. Other voiced that non-elites are really the best writers on the website and contribute better written reviews. I've met some really cool people on Yelp and for the most part, I think people are generally cool, fun people when you meet them in real life. There are many faceless trolls which won't show up to events (I could be better about attending events to be honest) and there are even more accounts that have no value what-so-ever with 3 reviews complaining about waiter service. This is getting people to start to worry about Yelp combined with the fact they've been repeatedly accused of offering to take down bad reviews of businesses for money. I'm going to keep on doing my thing on there and I think I'll be happier for it. I like reading the reviews, I love going to the Yelp softball games, and I enjoy the talk threads too much. Damn the haters - because I was quoted in two major online publications because of my Yelp status and that sits very well with me.

Please check out my yelp page at Pastramiking.yelp.com. E-mail is Pastramiking@gmail.com and you can leave me a message - I love hearing from people all over the country. @Pastramiking on twitter and I have a Facebook fan page that you can "like" as well. Thanks for reading!